"Do" - The Tiny Things That Make The Most Impact

Next up is the “Be, Do, Have series, focusing on the “Do” component.

By definition, "Do" means to perform an action, the specific nature of which is often unspecified.

It constitutes the next step in the pattern of life. Often, we tend to belittle this step, but that simply doesn’t make sense. In order for profits to materialize, actions must be taken. Money doesn’t just magically appear in your business; effort must be invested. Problems need to be addressed and solved.

This step is crucial because in order to reap the rewards, you must tend to the groundwork. This is the mundane part.

Allow me to illustrate. When I initially launched my E-commerce brand, I was fixated on adding new products, running more ads, and taking more pictures. However, the profits weren’t meeting my expectations. I couldn’t discern why until I heard a speaker emphasize the importance of tackling mundane tasks: ensuring copy accuracy, responding to customer emails, tracking metrics, assessing retention rates, writing extra thank-you notes—the seemingly inconsequential tasks that we often dismiss. But they matter. The act of doing isn’t just about going through the motions; it’s about undertaking meaningful work—the actions that yield results rather than allowing the soil to remain barren.

Doing entails not shying away from getting your hands dirty. The beauty of it is that you’ve already completed the first part—"Be"—you’ve worked on becoming, so doing becomes second nature.

Take Ray Allen, for instance. If you're not familiar, he's a Hall of Fame basketball player, renowned for his exceptional shooting. In 2013, he made a critical shot in the finals, propelling Miami to victory and clinching the championship. The shot seemed effortless. How? How could he backpedal to the three-point line, barely set his feet, and pull up? Well, according to his teammate Dwayne Wade, Allen practiced that specific motion and shot relentlessly after every practice session. He aimed to become automatic in those situations. Consequently, when it came time for him to execute, it was no different from another practice shot. That's how doing becomes effortless—because you've already put in the work to become, so now you can let doing flow.

You might wonder about the motivation to act. Discard that notion because motivation will come naturally. It’s the repetitions that make doing exhilarating because the more you do, the better you become

. Mastery of a skill can unexpectedly ignite passion for something you never thought possible.

Furthermore, if you keep doing, the next step—“Have”—inevitably follows. You receive those rewards, but only after taking action. I didn't amass millions of followers on YouTube with my comedy group, Dormtainment, by simply being without doing. How did I become proficient in sketch writing and creative directing? We filmed a new sketch video every Sunday for four consecutive years, not knowing what would come of it.

Yet, the effort paid off. How did I become adept at hosting podcasts? With "My Boss Talk" podcast, we recorded a new episode every week for four years straight, totaling over 250 episodes. Simultaneously, we were filming for our other podcast, Comedy Trap House. Repetition and doing cultivate invaluable traits in your life, even if you can't immediately see how.

Let’s persist even when progress seems stagnant. Remember, it’s the second step in the three-part principle of life—“Be, Do, Have.” Embrace the mundane tasks that most people avoid. Trust that they will yield the results that most people never attain.

-Blessings